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Mediapost Martech receives the HubSpot Gold Solutions Partner certification after only 3 months of being active on the Romanian market

Apr 21, 2020 2:01:56 PM / by Adrian Alexandrescu

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This achievement comes from designing an accessible and intuitive package of services that helps clients overcome the current context and achieve concrete and fast results. Reaching this performance in the actual context provides us with an insight into the direction in which digital marketing is headed. It becomes increasingly clear that the future belongs to automation.
Mediapost Martech offers services that combine artificial intelligence, marketing automation and creativity to deliver results that are 3 times better than those achieved exclusively through human work.

“The collaboration we have with HubSpot has helped us clarify and optimize our services so that we can provide solutions with faster results that can easily be measured. Much of the new business is the segment of companies that need to move their business online quickly. And we are ready to assist them in an automated transition, which headstarts the process of converting leads for our paying customers from as early as the first stage. Concrete results: 4 new customers in the last 3 weeks ”, explains Adrian Alexandrescu (Senior Partner, Mediapost Martech).

The methodology used by Mediapost Martech is a mix between know-how accumulated in 20 years on the local market, HubSpot best practices and technological measures that accelerate the pace of achieving performance indicators. The strategy is adjusted according to each client, after a brief evaluation of its digital context and ecosystem.

Mediapost Martech services cover areas such as Digital Transformation or Marketing Automation.

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5 techniques for creative thinking

Mar 27, 2020 1:23:40 PM / by Diana Duca posted in marketing, creativity

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Along with automation, a creative approach can turn a project into a successful milestone. But what happens when it’s a bad day for creativity? When Mercury is in retrograde and creative thinking seems to fade away? Don’t call it cheating, but there are some templates which help you be more imaginative and see the product you have to advertise for in a different light.

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SMS Marketing in numbers

Nov 11, 2019 8:13:47 PM / by Adrian Alexandrescu posted in sms, direct marketing, marketing

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Used since the 1990s for interpersonal exchanges, SMS has emerged as a powerful lever for direct marketing for businesses. Yet 6 out of 10 companies still have not integrated mobile marketing into their communications device. With unbeatable reading and memorization rates and a high virality rate of around 25%, SMS marketing is proving to be an essential channel for relaying one-off transactions - sales, flash sales, events ... - and boosting the customer relationship. Especially when you know that more than 9 out of 10 French have a mobile phone. The point in figures, to finish convincing you!
In this article
    • SMS marketing: an effective and yet under-exploited channel
    • Marketing SMS: an undeniable drive to store / drive to web effect
    • The 5 best practices of SMS Marketing

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What is direct marketing for?

Nov 11, 2019 8:09:08 PM / by Catalin Vlad posted in Email, marketing

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Historically invented to support the dynamics of mail order, direct marketing has since proven to be effective for any type of product or service. In the service of transactional marketing, web-to-store for example, as  relational marketing  , through the sending of an annual catalog, direct marketing includes the selection of the recipient file, the realization of the support and the sending the message online or by mail. Driven by springs that we think we know well, direct marketing can still surprise us. Well thought out and well executed, the best campaigns manage to move us, to entertain us and to make us act. State of play ...
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Emailing: five tips to avoid the trap of spam

Nov 11, 2019 6:13:02 PM / by Catalin Vlad posted in Insider, spam, Email

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Since the beginnings of the Internet, the sending of emails in mass, without any personalization, is badly considered. ISPs - Internet Service Providers - and e-mail services are continually reviewing their filtering rules to block these massive ad campaigns, which they consider spam. But then, how do you make sure that the reasoned value proposition you want to send to your customers and prospects through an emailing campaign will not end up being too junk? First step, your marketing emails must therefore cross these spam barriers and reach their recipients in the best conditions. This step crossed, there remains a second test, which is at their pleasure. Indeed, it is possible that some of between them consider your messages as unwanted, or even denounce them as spam. Or simply do not give them the consideration they deserve. In either case, you will have lost time and probably a little money. And may have damaged your reputation with email providers. That part of your messages may not be read is inherent to any emailing campaign. But you have the power to reduce the share of those mistakenly treated in spam ... That part of your messages may not be read is inherent to any emailing campaign. But you have the power to reduce the share of those mistakenly treated in spam ... That part of your messages may not be read is inherent to any emailing campaign. But you have the power to reduce the share of those mistakenly treated in spam ...

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