Starting an e-commerce business has never been simpler, but it is still extremely challenging to scale it. Marketing automation could be a secret weapon. Especially when you're up against e-commerce powerhouses - with infinitely more money and resources than you. Play it smart and you have the opportunity to transform your business story into a David vs. Goliath narrative.
How to Create an SEO Strategy
An SEO strategy is a process of organizing a website's content in order to increase its chances of appearing in search results. An SEO strategy is essential since it keeps you on track when generating content and your SEO strategy for 2021 shouldn't focus on keywords. Learn how to build a solid plan with this article from HubSpot. Templates included!
Over the previous year, 78% of marketers have noticed an increase in email engagement. (Not Another State of Marketing, 2020)
In today's digital economy using CRM software has become a must. CRM software is more available than ever and there is one provider, namely Salesforce who is widely regarded as the most popular solution, especially in the enterprise space.
If you are reading this, chances are you’re considering HubSpot. You might be asking how you'll set up your team on HubSpot, how you'll link your existing tools to HubSpot, and how quickly you'll be able to use HubSpot successfully.
Mediapost Martech is here to help! We provide onboarding services to assist you in getting set up on HubSpot and ensure that you're getting the most out of the platform.
This is what our onboarding service entails:
Until a few years ago, building interactive things on the internet required at least some knowledge of code. But not today, when we have hundreds of tools that allow anybody to develop interactions without learning how to code.4 no-code innovators share their insights into the benefits and challenges of no code—and what the future of no code holds - read about it here.
62% of customers want to communicate with companies via email for customer service. 48% want to use the phone, 42% live chat, and 36% "Contact Us" forms. (HubSpot)
As marketers we look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates, and the list goes on and on. When the time comes to present the impact of our efforts to our CEO, you can’t present him or her with everything we measure.
There’s a new Hub in town and its name is Operations Hub. With the launch of Operations Hub, HubSpot, the customer relationship management (CRM) platform for scaling businesses, is expanding its toolkit. You are probably familiar with the CMS Hub, Marketing Hub, Sales Hub, and even the Service Hub. Users can easily unify customer data in a connected CRM platform, automate a multitude of time-consuming operations, and keep a clean database using Operations Hub. Read more about it here!
