Analyzing key digital metrics and channels enables a better understanding of your online presence.

I have been asked yesterday to name the single greatest benefit of either marketing, sales or customer support automation. Although the question sounds fairly simple, I really struggled to find an answer that I would be completely happy with.

As a person that is daily involved with marketing automation, I could speak for 90 minutes straight about automation. I could tell you about case studies, i could show fancy slides or demo real-life implementations.

First things first. What is IDFA? IDFA stands for Identifier for Advertisers. Traditionally IDFA was available by default to app developers and it was used to uniquely identify a device, hence being able to provide personalized ads.

It seems that in iOS 14 the users will now be prompted to allow sharing their IDFA with an app (like in the screenshot below).

Automation of marketing and sales operations can be considered the ace up the sleeve for a business that wants to start a real digital transformation.