First things first. What is IDFA? IDFA stands for Identifier for Advertisers. Traditionally IFDA was available by default to app developers and it was used to uniquely identify a device, hence being able to provide personalized ads.

It seems that in iOS 14 the users will now be prompted to allow sharing their IDFA with an app (like in the screenshot below).

Automation of marketing and sales operations can be considered the ace up the sleeve for a business that wants to start a real digital transformation.

This achievement comes from designing an accessible and intuitive package of services that helps clients overcome the current context and achieve concrete and fast results. Reaching this performance in the actual context provides us with an insight into the direction in which digital marketing is headed. It becomes increasingly clear that the future belongs to automation.
Mediapost Martech offers services that combine artificial intelligence, marketing automation and creativity to deliver results that are 3 times better than those achieved exclusively through human work.

“The collaboration we have with HubSpot has helped us clarify and optimize our services so that we can provide solutions with faster results that can easily be measured. Much of the new business is the segment of companies that need to move their business online quickly. And we are ready to assist them in an automated transition, which headstarts the process of converting leads for our paying customers from as early as the first stage. Concrete results: 4 new customers in the last 3 weeks ”, explains Adrian Alexandrescu (Senior Partner, Mediapost Martech).

The methodology used by Mediapost Martech is a mix between know-how accumulated in 20 years on the local market, HubSpot best practices and technological measures that accelerate the pace of achieving performance indicators. The strategy is adjusted according to each client, after a brief evaluation of its digital context and ecosystem.

Mediapost Martech services cover areas such as Digital Transformation or Marketing Automation.

Along with automation, a creative approach can turn a project into a successful milestone. But what happens when it’s a bad day for creativity? When Mercury is in retrograde and creative thinking seems to fade away? Don’t call it cheating, but there are some templates which help you be more imaginative and see the product you have to advertise for in a different light.