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Best of MARTECH - news and jewels: The dream duo for your business

Nov 24, 2021 12:17:06 PM / by Catalina Istratescu posted in Marketing Technology

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Data: Industry Benchmarks from 103,000 Companies - HubSpot compiled data from their worldwide client base of 103k+ businesses to offer you benchmarks and help you understand how companies are performing by industry, geographical location, and company size. Explore the data here!

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Apple's iOS 15 decimated the opening rate for email marketers. Here's what you should do!

Nov 16, 2021 4:03:27 PM / by Adrian Alexandrescu posted in Email

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The feared iOS 15 has made tracking on emails opened by Apple Mail users null and void, making the open rate less accurate. Apple's Mail Privacy Protection feature enables users to mask IP addresses and prevent third parties from tracking email opens or other IP data.

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Crucial Sales Statistics that Help You Sell Smarter

Nov 8, 2021 5:48:00 PM / by Catalina Istratescu posted in sales

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During the awareness stage of their purchasing process, when they are initially learning about the product, 19% of customers want to speak with a representative. 60% want to connect with sales during the consideration stage and 20% want to talk during the decision stage, once they're decided which product to buy. (Source)

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Marketing automation for e-commerce or how to run your business like a self-driving Tesla

Oct 18, 2021 11:06:45 AM / by Adrian Alexandrescu posted in marketing, ecommerce

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Starting an online business

Starting an e-commerce business has never been simpler, but it is still extremely challenging to scale it. Marketing automation could be a secret weapon. Especially when you're up against e-commerce powerhouses - with infinitely more money and resources than you. Play it smart and you have the opportunity to transform your business story into a David vs. Goliath narrative.

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Best of MARTECH - news and jewels: less is more

Oct 8, 2021 11:25:24 AM / by Adrian Alexandrescu

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How to Create an SEO Strategy

An SEO strategy is a process of organizing a website's content in order to increase its chances of appearing in search results. An SEO strategy is essential since it keeps you on track when generating content and your SEO strategy for 2021 shouldn't focus on keywords. Learn how to build a solid plan with this article from HubSpot. Templates included!

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Email Marketing Statistics Every Marketer Must Know

Sep 30, 2021 3:50:29 PM / by Adrian Alexandrescu

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Over the previous year, 78% of marketers have noticed an increase in email engagement. (Not Another State of Marketing, 2020)

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Salesforce - the real deal

Aug 31, 2021 9:00:00 AM / by Adrian Alexandrescu posted in marketing, marketingautomation, salesforce

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In today's digital economy using CRM software has become a must. CRM software is more available than ever and there is one provider, namely Salesforce who is widely regarded as the most popular solution, especially in the enterprise space. 

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HubSpot Onboarding: every step you take, every move you make, we’ll be guiding you

Aug 23, 2021 9:00:00 AM / by Adrian Alexandrescu

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If you are reading this, chances are you’re considering HubSpot. You might be asking how you'll set up your team on HubSpot, how you'll link your existing tools to HubSpot, and how quickly you'll be able to use HubSpot successfully. 

Mediapost Martech is here to help! We provide onboarding services to assist you in getting set up on HubSpot and ensure that you're getting the most out of the platform.

This is what our onboarding service entails: 

  1. HubSpot Anything and Everything: Marketing, Sales & Service Hubs
  2. Buying a HubSpot Licence
  3. HubSpot Implementation & Integrations
  4. Content Strategy & Content Creation
  5. HubSpot Automations (templates & workflows)
  6. Trainings & Setting you up for Success
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Best of MARTECH - news and jewels: will no-code replace developers?

Aug 18, 2021 3:05:29 PM / by Adrian Alexandrescu posted in marketing, marketingautomation, martech

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Democratizing the internet with #NoCode 

Until a few years ago, building interactive things on the internet required at least some knowledge of code. But not today, when we have hundreds of tools that allow anybody to develop interactions without learning how to code.4 no-code innovators share their insights into the benefits and challenges of no code—and what the future of no code holds - read about it here.

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So, you think your clients are an open book?

Aug 17, 2021 4:56:03 PM / by Adrian Alexandrescu posted in direct marketing, marketing, martech

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62% of customers want to communicate with companies via email for customer service. 48% want to use the phone, 42% live chat, and 36% "Contact Us" forms. (HubSpot)

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