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A short guide to true digital transformation

Jul 16, 2021 5:36:06 PM / by Adrian Alexandrescu posted in marketing, martech, digital transformation, Marketing Technology

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  1. Myth-busting and liberalization of marketing automation
  2. Platform selection
  3. The benefits of HubSpot
  4. What makes Salesforce a good choice?
  5. What to expect in the first 21 days
  6. Buying and implementing
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6 marketing metrics any marketer should care about

Jul 16, 2021 5:12:07 PM / by Adrian Alexandrescu posted in marketing, metrics

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Everything we measure

As marketers we look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates, and the list goes on and on. When the time comes to present the impact of our efforts to our CEO, you can’t present him or her with everything we measure.

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Best of MARTECH - news and jewels: inhale automation, exhale repetitive tasks

Jul 16, 2021 4:42:13 PM / by Adrian Alexandrescu posted in marketing, marketingautomation, martech

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HubSpot launches a new hub

There’s a new Hub in town and its name is Operations Hub. With the launch of Operations Hub, HubSpot, the customer relationship management (CRM) platform for scaling businesses, is expanding its toolkit. You are probably familiar with the CMS Hub, Marketing Hub, Sales Hub, and even the Service Hub. Users can easily unify customer data in a connected CRM platform, automate a multitude of time-consuming operations, and keep a clean database using Operations Hub. Read more about it here!

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Social Media statistics that will help you expand your reach

Jul 16, 2021 4:12:46 PM / by Adrian Alexandrescu posted in marketing, instagram, statistics, social media, facebook, social listening

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1. The number of global social media users is expected to reach almost 4.12 billion in 2023. In 2020, over 3.6 billion people were using social media worldwide. (Statista, 2020)

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SMS marketing in 2021

Jul 15, 2021 12:37:27 PM / by Adrian Alexandrescu posted in sms, marketing, marketingautomation

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While many opinions say that SMS marketing should be finally put out of its misery, research shows totally different conclusions.

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The ultimate mini-guide to digital marketing in 2021

May 26, 2021 11:45:23 AM / by Catalina Istratescu

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Mediapost Martech launches Digital Competitive Landscape Audit, a product that helps you benchmark your digital presence against your direct competitors

Apr 7, 2021 4:41:38 PM / by Diana Duca

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Analyzing key digital metrics and channels enables a better understanding of your online presence.

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The single greatest benefit of automation

Mar 10, 2021 4:08:04 PM / by Adrian Alexandrescu posted in marketingautomation, sales, customer support, reporting

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I have been asked yesterday to name the single greatest benefit of either marketing, sales or customer support automation. Although the question sounds fairly simple, I really struggled to find an answer that I would be completely happy with.

As a person that is daily involved with marketing automation, I could speak for 90 minutes straight about automation. I could tell you about case studies, i could show fancy slides or demo real-life implementations.

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How good CRMs will help lower the impact of new iOS 14 policies?

Feb 24, 2021 10:31:43 AM / by Adrian Alexandrescu posted in marketing, marketingautomation, digitaltransformation

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First things first. What is IDFA? IDFA stands for Identifier for Advertisers. Traditionally IDFA was available by default to app developers and it was used to uniquely identify a device, hence being able to provide personalized ads.

It seems that in iOS 14 the users will now be prompted to allow sharing their IDFA with an app (like in the screenshot below).

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How to create a lead nurturing campaign

Jun 16, 2020 4:23:20 PM / by Diana Duca

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