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Mediapost Martech launches Digital Competitive Landscape Audit, a product that helps you benchmark your digital presence against your direct competitors

Apr 7, 2021 4:41:38 PM / by Diana Duca

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Analyzing key digital metrics and channels enables a better understanding of your online presence.

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The single greatest benefit of automation

Mar 10, 2021 4:08:04 PM / by Adrian Alexandrescu posted in marketingautomation, sales, customer support, reporting

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I have been asked yesterday to name the single greatest benefit of either marketing, sales or customer support automation. Although the question sounds fairly simple, I really struggled to find an answer that I would be completely happy with.

As a person that is daily involved with marketing automation, I could speak for 90 minutes straight about automation. I could tell you about case studies, i could show fancy slides or demo real-life implementations.

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How good CRMs will help lower the impact of new iOS 14 policies?

Feb 24, 2021 10:31:43 AM / by Adrian Alexandrescu posted in marketing, marketingautomation, digitaltransformation

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First things first. What is IDFA? IDFA stands for Identifier for Advertisers. Traditionally IDFA was available by default to app developers and it was used to uniquely identify a device, hence being able to provide personalized ads.

It seems that in iOS 14 the users will now be prompted to allow sharing their IDFA with an app (like in the screenshot below).

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How to create a lead nurturing campaign

Jun 16, 2020 4:23:20 PM / by Diana Duca

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5 reasons to do social media listening

Jun 11, 2020 4:25:47 PM / by Catalin Raescu

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3 types of approaches in lead nurturing

Jun 10, 2020 4:21:46 PM / by Diana Duca posted in leadnurturing

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The future of learning is unlearning - 5 digital practices you need to rethink

May 29, 2020 3:12:39 PM / by Eva Cosa posted in digitaltransformation

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Mediapost Martech launches Quickstart, a product for Romanian businesses that want to initiate a real digital transformation of their business model: creating a modern, "turnkey" digital ecosystem

May 20, 2020 1:41:16 PM / by Adrian Alexandrescu posted in marketingautomation, digitaltransformation

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Automation of marketing and sales operations can be considered the ace up the sleeve for a business that wants to start a real digital transformation.

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3 steps on how to create a buyer persona for your business

May 20, 2020 11:41:28 AM / by Camelia Crețu posted in buyerpersona

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3 Reasons why Digital Transformation is here to stay

May 14, 2020 3:42:16 PM / by Adrian Alexandrescu

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