Everything we measure
As marketers we look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates, and the list goes on and on. When the time comes to present the impact of our efforts to our CEO, you can’t present him or her with everything we measure.
HubSpot launches a new hub
There’s a new Hub in town and its name is Operations Hub. With the launch of Operations Hub, HubSpot, the customer relationship management (CRM) platform for scaling businesses, is expanding its toolkit. You are probably familiar with the CMS Hub, Marketing Hub, Sales Hub, and even the Service Hub. Users can easily unify customer data in a connected CRM platform, automate a multitude of time-consuming operations, and keep a clean database using Operations Hub. Read more about it here!
1. The number of global social media users is expected to reach almost 4.12 billion in 2023. In 2020, over 3.6 billion people were using social media worldwide. (Statista, 2020)
While many opinions say that SMS marketing should be finally put out of its misery, research shows totally different conclusions.
Analyzing key digital metrics and channels enables a better understanding of your online presence.
I have been asked yesterday to name the single greatest benefit of either marketing, sales or customer support automation. Although the question sounds fairly simple, I really struggled to find an answer that I would be completely happy with.
As a person that is daily involved with marketing automation, I could speak for 90 minutes straight about automation. I could tell you about case studies, i could show fancy slides or demo real-life implementations.
First things first. What is IDFA? IDFA stands for Identifier for Advertisers. Traditionally IDFA was available by default to app developers and it was used to uniquely identify a device, hence being able to provide personalized ads.
It seems that in iOS 14 the users will now be prompted to allow sharing their IDFA with an app (like in the screenshot below).