Along with automation, a creative approach can turn a project into a successful milestone. But what happens when it’s a bad day for creativity? When Mercury is in retrograde and creative thinking seems to fade away? Don’t call it cheating, but there are some templates which help you be more imaginative and see the product you have to advertise for in a different light.
Used since the 1990s for interpersonal exchanges, SMS has emerged as a powerful lever for direct marketing for businesses. Yet 6 out of 10 companies still have not integrated mobile marketing into their communications device. With unbeatable reading and memorization rates and a high virality rate of around 25%, SMS marketing is proving to be an essential channel for relaying one-off transactions - sales, flash sales, events ... - and boosting the customer relationship. Especially when you know that more than 9 out of 10 French have a mobile phone. The point in figures, to finish convincing you!
In this article
- SMS marketing: an effective and yet under-exploited channel
- Marketing SMS: an undeniable drive to store / drive to web effect
- The 5 best practices of SMS Marketing
Historically invented to support the dynamics of mail order, direct marketing has since proven to be effective for any type of product or service. In the service of transactional marketing, web-to-store for example, as relational marketing , through the sending of an annual catalog, direct marketing includes the selection of the recipient file, the realization of the support and the sending the message online or by mail. Driven by springs that we think we know well, direct marketing can still surprise us. Well thought out and well executed, the best campaigns manage to move us, to entertain us and to make us act. State of play ...