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A short guide to true digital transformation

Jul 16, 2021 5:36:06 PM / by Adrian Alexandrescu posted in marketing, martech, digital transformation, Marketing Technology

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  1. Myth-busting and liberalization of marketing automation
  2. Platform selection
  3. The benefits of HubSpot
  4. What makes Salesforce a good choice?
  5. What to expect in the first 21 days
  6. Buying and implementing
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6 marketing metrics any marketer should care about

Jul 16, 2021 5:12:07 PM / by Adrian Alexandrescu posted in marketing, metrics

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Everything we measure

As marketers we look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates, and the list goes on and on. When the time comes to present the impact of our efforts to our CEO, you can’t present him or her with everything we measure.

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Best of MARTECH - news and jewels: inhale automation, exhale repetitive tasks

Jul 16, 2021 4:42:13 PM / by Adrian Alexandrescu posted in marketing, marketingautomation, martech

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HubSpot launches a new hub

There’s a new Hub in town and its name is Operations Hub. With the launch of Operations Hub, HubSpot, the customer relationship management (CRM) platform for scaling businesses, is expanding its toolkit. You are probably familiar with the CMS Hub, Marketing Hub, Sales Hub, and even the Service Hub. Users can easily unify customer data in a connected CRM platform, automate a multitude of time-consuming operations, and keep a clean database using Operations Hub. Read more about it here!

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Social Media statistics that will help you expand your reach

Jul 16, 2021 4:12:46 PM / by Adrian Alexandrescu posted in marketing, instagram, statistics, social media, facebook, social listening

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1. The number of global social media users is expected to reach almost 4.12 billion in 2023. In 2020, over 3.6 billion people were using social media worldwide. (Statista, 2020)

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SMS marketing in 2021

Jul 15, 2021 12:37:27 PM / by Adrian Alexandrescu posted in sms, marketing, marketingautomation

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While many opinions say that SMS marketing should be finally put out of its misery, research shows totally different conclusions.

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How good CRMs will help lower the impact of new iOS 14 policies?

Feb 24, 2021 10:31:43 AM / by Adrian Alexandrescu posted in marketing, marketingautomation, digitaltransformation

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First things first. What is IDFA? IDFA stands for Identifier for Advertisers. Traditionally IDFA was available by default to app developers and it was used to uniquely identify a device, hence being able to provide personalized ads.

It seems that in iOS 14 the users will now be prompted to allow sharing their IDFA with an app (like in the screenshot below).

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5 techniques for creative thinking

Mar 27, 2020 1:23:40 PM / by Diana Duca posted in marketing, creativity

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Along with automation, a creative approach can turn a project into a successful milestone. But what happens when it’s a bad day for creativity? When Mercury is in retrograde and creative thinking seems to fade away? Don’t call it cheating, but there are some templates which help you be more imaginative and see the product you have to advertise for in a different light.

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SMS Marketing in numbers

Nov 11, 2019 8:13:47 PM / by Adrian Alexandrescu posted in sms, direct marketing, marketing

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Used since the 1990s for interpersonal exchanges, SMS has emerged as a powerful lever for direct marketing for businesses. Yet 6 out of 10 companies still have not integrated mobile marketing into their communications device. With unbeatable reading and memorization rates and a high virality rate of around 25%, SMS marketing is proving to be an essential channel for relaying one-off transactions - sales, flash sales, events ... - and boosting the customer relationship. Especially when you know that more than 9 out of 10 French have a mobile phone. The point in figures, to finish convincing you!
In this article
    • SMS marketing: an effective and yet under-exploited channel
    • Marketing SMS: an undeniable drive to store / drive to web effect
    • The 5 best practices of SMS Marketing

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What is direct marketing for?

Nov 11, 2019 8:09:08 PM / by Catalin Vlad posted in Email, marketing

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Historically invented to support the dynamics of mail order, direct marketing has since proven to be effective for any type of product or service. In the service of transactional marketing, web-to-store for example, as  relational marketing  , through the sending of an annual catalog, direct marketing includes the selection of the recipient file, the realization of the support and the sending the message online or by mail. Driven by springs that we think we know well, direct marketing can still surprise us. Well thought out and well executed, the best campaigns manage to move us, to entertain us and to make us act. State of play ...
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