62% of customers want to communicate with companies via email for customer service. 48% want to use the phone, 42% live chat, and 36% "Contact Us" forms. (HubSpot)
Used since the 1990s for interpersonal exchanges, SMS has emerged as a powerful lever for direct marketing for businesses. Yet 6 out of 10 companies still have not integrated mobile marketing into their communications device. With unbeatable reading and memorization rates and a high virality rate of around 25%, SMS marketing is proving to be an essential channel for relaying one-off transactions - sales, flash sales, events ... - and boosting the customer relationship. Especially when you know that more than 9 out of 10 French have a mobile phone. The point in figures, to finish convincing you!
In this article
- SMS marketing: an effective and yet under-exploited channel
- Marketing SMS: an undeniable drive to store / drive to web effect
- The 5 best practices of SMS Marketing