With our 24-hour news cycle, non-stop push alerts on our phones, and the ever-increasing presence of social media, information overload is an inescapable aspect of our daily lives, whether we like it or not. You, as a marketer, don't want to be just another distraction or interruption. What if you could optimize your marketing processes using automation strategies and transform your role into that of a sage advisor, guiding your potential customer to truly useful information? You can do all this with INBOUND MARKETING! As Gary Vaynerchuk says: Truly wanting to help is always the best business strategy.
Introducing the Inbound Methodology
HubSpot, the thought leader in inbound marketing, defines Inbound as a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.
Trust is the key word here because inbound is a methodology anchored in putting the customer first. It attracts and retains customers by creating valuable content tailored to their experiences. Outbound marketing disrupts your audience with material they don't always desire, but inbound marketing blends smoothly into a buyer's decision-making environment.
Consumers do not want to be pitched, they want to be educated. Inbound marketing tactics can provide the knowledge your prospects and consumers require to make wise, well-informed decisions. The goal is to develop long-term relationships with individuals while also assisting them in achieving their objectives. This is accomplished in three steps: attract, engage, and delight.
Most Important Inbound Marketing Strategies
- Attract Stage
Let's have a look at and evaluate the marketing applications at each stage mentioned above.
During the attract stage, you attract visitors by providing relevant content and removing barriers as they learn about your brand. The goal is to gain people's attention rather than impose it.
This involves implementing strategies such as blogging, SEO, social publishing, paid search ads, and display advertising. Together, these tactics will assist you in reaching your target consumers through the channels they use to seek answers to their problems, or discover new goods and services of interest.
If you want to attract more visitors and leads, concentrate on the attract stage.
- Engage Stage
During the engage stage, you make it simple for customers to browse and buy from you by allowing them to interact with you on their chosen timelines and channels. Here, the emphasis is on building relationships rather than sales.
Personalization of websites and emails, database segmentation, marketing automation, lead nurturing, and multichannel communication (such as chat and messaging) are all examples of tools to use in the engage stage. They assist you in developing trust with your leads and beginning to offer amazing content at each level of their decision-making process.
If you want to convert more leads and prospects or minimize the customer acquisition costs, concentrate on the engage stage.
- Delight Stage
In the delight stage, you help, support, and empower customers to achieve their objectives. Here, you concentrate on creating word of mouth about your brand.
This includes the use of social media mentions, reviews, word-of-mouth marketing, a customer loyalty program, or user-generated content. The payout is more loyal consumers and increased referral traffic to your site.
If you want to increase client retention, lifetime value, and referrals, concentrate on the delight stage.
CRM: The Foundation of Inbound Marketing
A lot of people think of a CRM as a sales tool. It is, but it isn't just relevant to sales. Every aspect of your inbound marketing relies on a contacts database. You'll use it to keep track of all the different people who have a relationship with your company, to customize every encounter you have with them, and to attract additional contacts who are similar to them.
Your contacts are the beating core of your marketing, sales, and service strategy. Contacts are more than simply names and email addresses in a database; they are people with whom you want to build connections.
A continual reminder of why inbound marketing is, and should always be, customer-centric.
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