Social Media statistics that will help you expand your reach

1. The number of global social media users is expected to reach almost 4.12 billion in 2023. In 2020, over 3.6 billion people were using social media worldwide. (Statista, 2020)

2. Instagram is the social channel with the second-highest ROI among marketers. (HubSpot, 2020) Facebook is number one!

3. There are over 280 million Facebook users in India, making it the top country in terms of Facebook audience size. The U.S. is the country with the most Instagram users, reaching 120 million users as of April 2020. India was ranked second, and Brazil third. (Statista, 2020)

4. According to a 2020 survey, 43% of LinkedIn's audience members were female and 57% were male. (Statista, 2020)

5. Social listening is the number one tactic used by marketers. (HubSpot, 2020)