Relevant Social Media Marketing Statistics for Marketers

85% of marketers rank short-form videos as the most effective type of social media content and 64% of advertisers aim to increase their short-form video spending in 2022. (HubSpot)

The quality of social media posts, according to 83% of marketers, is more significant than the quantity. (HubSpot)

On average, each person spends 2 hours and 25 minutes on social media and messaging. (GlobalWebIndex) Millennials spend an average of two hours and 38 minutes each day on social media, while Gen Z spends two hours and 55 minutes. (World Economic Forum)

Teens' use of Facebook is gradually decreasing. In 2015, 71% of teenagers reported utilizing the site, but that percentage has already dropped to 67%. (GlobalWebIndex)

83% of consumers say they use Instagram to find new items and services, and 87% say they took particular action after seeing product details, such as completing a purchase. (Facebook for Business)

The best times to post on LinkedIn are 8-10 AM and 12 PM on Wednesdays, and 9 AM and 1-2 PM on Thursdays. Sunday is the worst day for engagement. (Sprout Social)

41% of global TikTok users are between the ages of 16 and 24. (GlobalWebIndex)