Email Marketing Statistics Every Marketer Must Know


Over the previous year, 78% of marketers have noticed an increase in email engagement. (Not Another State of Marketing, 2020)

Email newsletters are the greatest approach to nurture leads, according to 31% of B2B marketers. (Content Marketing Institute, 2020)

B2B firms, on average, send one email marketing campaign every 25 days and 1 in 5 email campaigns is not optimized for mobile devices. (SuperOffice, 2020)

Personalization of emails based on previous purchases is now used by 60% of retail, e-commerce, and consumer goods and services businesses, up from 38% in 2019. (Litmus, 2020)

Almost 22% of all email messages are opened within the first hour of being sent. (Statista, 2021)

Topics: statistics

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