MediaPost Martech Blog

So, you think your clients are an open book?

Written by Adrian Alexandrescu | Aug 17, 2021 1:56:03 PM

62% of customers want to communicate with companies via email for customer service. 48% want to use the phone, 42% live chat, and 36% "Contact Us" forms. (HubSpot)

Customer retention, repeat purchase rates, and customer lifetime value are nearly two times greater for experience-driven companies than for other businesses. (Forrester and Adobe)

68% of customers are willing to spend extra to deal with a business that has a high reputation for customer service. (Gladly)

If your website is user-friendly, 74% of people will make a returning visit, while 50% of consumers will quit visiting it if it isn't. (Think With Google)

It costs between 5 and 25 times more to acquire new consumers than it does to keep existing ones. (Invesp) So take your time to know and appreciate your clients!