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Adrian Alexandrescu


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The single greatest benefit of automation

Mar 10, 2021 4:08:04 PM / by Adrian Alexandrescu posted in marketingautomation, sales, customer support, reporting

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I have been asked yesterday to name the single greatest benefit of either marketing, sales or customer support automation. Although the question sounds fairly simple, I really struggled to find an answer that I would be completely happy with.

As a person that is daily involved with marketing automation, I could speak for 90 minutes straight about automation. I could tell you about case studies, i could show fancy slides or demo real-life implementations.

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How good CRMs will help lower the impact of new iOS 14 policies?

Feb 24, 2021 10:31:43 AM / by Adrian Alexandrescu posted in marketing, marketingautomation, digitaltransformation

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First things first. What is IDFA? IDFA stands for Identifier for Advertisers. Traditionally IDFA was available by default to app developers and it was used to uniquely identify a device, hence being able to provide personalized ads.

It seems that in iOS 14 the users will now be prompted to allow sharing their IDFA with an app (like in the screenshot below).

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Mediapost Martech launches Quickstart, a product for Romanian businesses that want to initiate a real digital transformation of their business model: creating a modern, "turnkey" digital ecosystem

May 20, 2020 1:41:16 PM / by Adrian Alexandrescu posted in marketingautomation, digitaltransformation

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Automation of marketing and sales operations can be considered the ace up the sleeve for a business that wants to start a real digital transformation.

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3 Reasons why Digital Transformation is here to stay

May 14, 2020 3:42:16 PM / by Adrian Alexandrescu

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Mediapost Martech receives the HubSpot Gold Solutions Partner certification after only 3 months of being active on the Romanian market

Apr 21, 2020 2:01:56 PM / by Adrian Alexandrescu

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This achievement comes from designing an accessible and intuitive package of services that helps clients overcome the current context and achieve concrete and fast results. Reaching this performance in the actual context provides us with an insight into the direction in which digital marketing is headed. It becomes increasingly clear that the future belongs to automation.
Mediapost Martech offers services that combine artificial intelligence, marketing automation and creativity to deliver results that are 3 times better than those achieved exclusively through human work.

“The collaboration we have with HubSpot has helped us clarify and optimize our services so that we can provide solutions with faster results that can easily be measured. Much of the new business is the segment of companies that need to move their business online quickly. And we are ready to assist them in an automated transition, which headstarts the process of converting leads for our paying customers from as early as the first stage. Concrete results: 4 new customers in the last 3 weeks ”, explains Adrian Alexandrescu (Senior Partner, Mediapost Martech).

The methodology used by Mediapost Martech is a mix between know-how accumulated in 20 years on the local market, HubSpot best practices and technological measures that accelerate the pace of achieving performance indicators. The strategy is adjusted according to each client, after a brief evaluation of its digital context and ecosystem.

Mediapost Martech services cover areas such as Digital Transformation or Marketing Automation.

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SMS Marketing in numbers

Nov 11, 2019 8:13:47 PM / by Adrian Alexandrescu posted in sms, direct marketing, marketing

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Used since the 1990s for interpersonal exchanges, SMS has emerged as a powerful lever for direct marketing for businesses. Yet 6 out of 10 companies still have not integrated mobile marketing into their communications device. With unbeatable reading and memorization rates and a high virality rate of around 25%, SMS marketing is proving to be an essential channel for relaying one-off transactions - sales, flash sales, events ... - and boosting the customer relationship. Especially when you know that more than 9 out of 10 French have a mobile phone. The point in figures, to finish convincing you!
In this article
    • SMS marketing: an effective and yet under-exploited channel
    • Marketing SMS: an undeniable drive to store / drive to web effect
    • The 5 best practices of SMS Marketing

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