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Adrian Alexandrescu


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A short guide to true digital transformation

Jul 16, 2021 5:36:06 PM / by Adrian Alexandrescu posted in marketing, martech, digital transformation, Marketing Technology

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  1. Myth-busting and liberalization of marketing automation
  2. Platform selection
  3. The benefits of HubSpot
  4. What makes Salesforce a good choice?
  5. What to expect in the first 21 days
  6. Buying and implementing
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6 marketing metrics any marketer should care about

Jul 16, 2021 5:12:07 PM / by Adrian Alexandrescu posted in marketing, metrics

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Everything we measure

As marketers we look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates, and the list goes on and on. When the time comes to present the impact of our efforts to our CEO, you can’t present him or her with everything we measure.

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Best of MARTECH - news and jewels: inhale automation, exhale repetitive tasks

Jul 16, 2021 4:42:13 PM / by Adrian Alexandrescu posted in marketing, marketingautomation, martech

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HubSpot launches a new hub

There’s a new Hub in town and its name is Operations Hub. With the launch of Operations Hub, HubSpot, the customer relationship management (CRM) platform for scaling businesses, is expanding its toolkit. You are probably familiar with the CMS Hub, Marketing Hub, Sales Hub, and even the Service Hub. Users can easily unify customer data in a connected CRM platform, automate a multitude of time-consuming operations, and keep a clean database using Operations Hub. Read more about it here!

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Social Media statistics that will help you expand your reach

Jul 16, 2021 4:12:46 PM / by Adrian Alexandrescu posted in marketing, instagram, statistics, social media, facebook, social listening

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1. The number of global social media users is expected to reach almost 4.12 billion in 2023. In 2020, over 3.6 billion people were using social media worldwide. (Statista, 2020)

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SMS marketing in 2021

Jul 15, 2021 12:37:27 PM / by Adrian Alexandrescu posted in sms, marketing, marketingautomation

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While many opinions say that SMS marketing should be finally put out of its misery, research shows totally different conclusions.

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The single greatest benefit of automation

Mar 10, 2021 4:08:04 PM / by Adrian Alexandrescu posted in marketingautomation, sales, customer support, reporting

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I have been asked yesterday to name the single greatest benefit of either marketing, sales or customer support automation. Although the question sounds fairly simple, I really struggled to find an answer that I would be completely happy with.

As a person that is daily involved with marketing automation, I could speak for 90 minutes straight about automation. I could tell you about case studies, i could show fancy slides or demo real-life implementations.

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How good CRMs will help lower the impact of new iOS 14 policies?

Feb 24, 2021 10:31:43 AM / by Adrian Alexandrescu posted in marketing, marketingautomation, digitaltransformation

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First things first. What is IDFA? IDFA stands for Identifier for Advertisers. Traditionally IDFA was available by default to app developers and it was used to uniquely identify a device, hence being able to provide personalized ads.

It seems that in iOS 14 the users will now be prompted to allow sharing their IDFA with an app (like in the screenshot below).

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Mediapost Martech launches Quickstart for Romanian businesses

May 20, 2020 1:41:16 PM / by Adrian Alexandrescu posted in marketingautomation, digitaltransformation

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Automation of marketing and sales operations can be considered the ace up the sleeve for a business that wants to start a real digital transformation.

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3 Reasons why Digital Transformation is here to stay

May 14, 2020 3:42:16 PM / by Adrian Alexandrescu

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Mediapost Martech gets HubSpot Gold Solutions Partner certification

Apr 21, 2020 2:01:56 PM / by Adrian Alexandrescu

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This achievement comes from designing an accessible and intuitive package of services that helps clients overcome the current context and achieve concrete and fast results. Reaching this performance in the actual context provides us with an insight into the direction in which digital marketing is headed. It becomes increasingly clear that the future belongs to automation.
Mediapost Martech offers services that combine artificial intelligence, marketing automation and creativity to deliver results that are 3 times better than those achieved exclusively through human work.

“The collaboration we have with HubSpot has helped us clarify and optimize our services so that we can provide solutions with faster results that can easily be measured. Much of the new business is the segment of companies that need to move their business online quickly. And we are ready to assist them in an automated transition, which headstarts the process of converting leads for our paying customers from as early as the first stage. Concrete results: 4 new customers in the last 3 weeks ”, explains Adrian Alexandrescu (Senior Partner, Mediapost Martech).

The methodology used by Mediapost Martech is a mix between know-how accumulated in 20 years on the local market, HubSpot best practices and technological measures that accelerate the pace of achieving performance indicators. The strategy is adjusted according to each client, after a brief evaluation of its digital context and ecosystem.

Mediapost Martech services cover areas such as Digital Transformation or Marketing Automation.

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