Adrian Alexandrescu

Recent Posts

Marketing automation for e-commerce or how to run your business like a self-driving Tesla

Oct 18, 2021 11:06:45 AM / by Adrian Alexandrescu posted in marketing, ecommerce



Starting an online business

Starting an e-commerce business has never been simpler, but it is still extremely challenging to scale it. Marketing automation could be a secret weapon. Especially when you're up against e-commerce powerhouses - with infinitely more money and resources than you. Play it smart and you have the opportunity to transform your business story into a David vs. Goliath narrative.

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Best of MARTECH - news and jewels: less is more

Oct 8, 2021 11:25:24 AM / by Adrian Alexandrescu



How to Create an SEO Strategy

An SEO strategy is a process of organizing a website's content in order to increase its chances of appearing in search results. An SEO strategy is essential since it keeps you on track when generating content and your SEO strategy for 2021 shouldn't focus on keywords. Learn how to build a solid plan with this article from HubSpot. Templates included!

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Email Marketing Statistics Every Marketer Must Know

Sep 30, 2021 3:50:29 PM / by Adrian Alexandrescu


Over the previous year, 78% of marketers have noticed an increase in email engagement. (Not Another State of Marketing, 2020)

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Salesforce - the real deal

Aug 31, 2021 9:00:00 AM / by Adrian Alexandrescu posted in marketing, marketingautomation, salesforce


In today's digital economy using CRM software has become a must. CRM software is more available than ever and there is one provider, namely Salesforce who is widely regarded as the most popular solution, especially in the enterprise space. 

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HubSpot Onboarding: every step you take, every move you make, we’ll be guiding you

Aug 23, 2021 9:00:00 AM / by Adrian Alexandrescu


If you are reading this, chances are you’re considering HubSpot. You might be asking how you'll set up your team on HubSpot, how you'll link your existing tools to HubSpot, and how quickly you'll be able to use HubSpot successfully. 

Mediapost Martech is here to help! We provide onboarding services to assist you in getting set up on HubSpot and ensure that you're getting the most out of the platform.

This is what our onboarding service entails: 

  1. HubSpot Anything and Everything: Marketing, Sales & Service Hubs
  2. Buying a HubSpot Licence
  3. HubSpot Implementation & Integrations
  4. Content Strategy & Content Creation
  5. HubSpot Automations (templates & workflows)
  6. Trainings & Setting you up for Success
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Best of MARTECH - news and jewels: will no-code replace developers?

Aug 18, 2021 3:05:29 PM / by Adrian Alexandrescu posted in marketing, marketingautomation, martech



Democratizing the internet with #NoCode 

Until a few years ago, building interactive things on the internet required at least some knowledge of code. But not today, when we have hundreds of tools that allow anybody to develop interactions without learning how to code.4 no-code innovators share their insights into the benefits and challenges of no code—and what the future of no code holds - read about it here.

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So, you think your clients are an open book?

Aug 17, 2021 4:56:03 PM / by Adrian Alexandrescu posted in direct marketing, marketing, martech


62% of customers want to communicate with companies via email for customer service. 48% want to use the phone, 42% live chat, and 36% "Contact Us" forms. (HubSpot)

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A short guide to true digital transformation

Jul 16, 2021 5:36:06 PM / by Adrian Alexandrescu posted in marketing, martech, digital transformation, Marketing Technology


  1. Myth-busting and liberalization of marketing automation
  2. Platform selection
  3. The benefits of HubSpot
  4. What makes Salesforce a good choice?
  5. What to expect in the first 21 days
  6. Buying and implementing
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6 marketing metrics any marketer should care about

Jul 16, 2021 5:12:07 PM / by Adrian Alexandrescu posted in marketing, metrics


Everything we measure

As marketers we look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates, and the list goes on and on. When the time comes to present the impact of our efforts to our CEO, you can’t present him or her with everything we measure.

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Best of MARTECH - news and jewels: inhale automation, exhale repetitive tasks

Jul 16, 2021 4:42:13 PM / by Adrian Alexandrescu posted in marketing, marketingautomation, martech


HubSpot launches a new hub

There’s a new Hub in town and its name is Operations Hub. With the launch of Operations Hub, HubSpot, the customer relationship management (CRM) platform for scaling businesses, is expanding its toolkit. You are probably familiar with the CMS Hub, Marketing Hub, Sales Hub, and even the Service Hub. Users can easily unify customer data in a connected CRM platform, automate a multitude of time-consuming operations, and keep a clean database using Operations Hub. Read more about it here!

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