While many opinions say that SMS marketing should be finally put out of its misery, research shows totally different conclusions.
Used since the 1990s for interpersonal exchanges, SMS has emerged as a powerful lever for direct marketing for businesses. Yet 6 out of 10 companies still have not integrated mobile marketing into their communications device. With unbeatable reading and memorization rates and a high virality rate of around 25%, SMS marketing is proving to be an essential channel for relaying one-off transactions - sales, flash sales, events ... - and boosting the customer relationship. Especially when you know that more than 9 out of 10 French have a mobile phone. The point in figures, to finish convincing you!
In this article
- SMS marketing: an effective and yet under-exploited channel
- Marketing SMS: an undeniable drive to store / drive to web effect
- The 5 best practices of SMS Marketing