The single greatest benefit of automation

Mar 10, 2021 4:08:04 PM / by Adrian Alexandrescu posted in marketingautomation, sales, customer support, reporting


I have been asked yesterday to name the single greatest benefit of either marketing, sales or customer support automation. Although the question sounds fairly simple, I really struggled to find an answer that I would be completely happy with.

As a person that is daily involved with marketing automation, I could speak for 90 minutes straight about automation. I could tell you about case studies, i could show fancy slides or demo real-life implementations.

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