In today's digital economy using CRM software has become a must. CRM software is more available than ever and there is one provider, namely Salesforce who is widely regarded as the most popular solution, especially in the enterprise space.
Democratizing the internet with #NoCode
Until a few years ago, building interactive things on the internet required at least some knowledge of code. But not today, when we have hundreds of tools that allow anybody to develop interactions without learning how to code.4 no-code innovators share their insights into the benefits and challenges of no code—and what the future of no code holds - read about it here.
HubSpot launches a new hub
There’s a new Hub in town and its name is Operations Hub. With the launch of Operations Hub, HubSpot, the customer relationship management (CRM) platform for scaling businesses, is expanding its toolkit. You are probably familiar with the CMS Hub, Marketing Hub, Sales Hub, and even the Service Hub. Users can easily unify customer data in a connected CRM platform, automate a multitude of time-consuming operations, and keep a clean database using Operations Hub. Read more about it here!
While many opinions say that SMS marketing should be finally put out of its misery, research shows totally different conclusions.
I have been asked yesterday to name the single greatest benefit of either marketing, sales or customer support automation. Although the question sounds fairly simple, I really struggled to find an answer that I would be completely happy with.
As a person that is daily involved with marketing automation, I could speak for 90 minutes straight about automation. I could tell you about case studies, i could show fancy slides or demo real-life implementations.
First things first. What is IDFA? IDFA stands for Identifier for Advertisers. Traditionally IDFA was available by default to app developers and it was used to uniquely identify a device, hence being able to provide personalized ads.
It seems that in iOS 14 the users will now be prompted to allow sharing their IDFA with an app (like in the screenshot below).
Automation of marketing and sales operations can be considered the ace up the sleeve for a business that wants to start a real digital transformation.