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The single greatest benefit of automation

Mar 10, 2021 4:08:04 PM / by Adrian Alexandrescu posted in marketingautomation, sales, customer support, reporting

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I have been asked yesterday to name the single greatest benefit of either marketing, sales or customer support automation. Although the question sounds fairly simple, I really struggled to find an answer that I would be completely happy with.

As a person that is daily involved with marketing automation, I could speak for 90 minutes straight about automation. I could tell you about case studies, i could show fancy slides or demo real-life implementations.

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How good CRMs will help lower the impact of new iOS 14 policies?

Feb 24, 2021 10:31:43 AM / by Adrian Alexandrescu posted in marketing, marketingautomation, digitaltransformation

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First things first. What is IDFA? IDFA stands for Identifier for Advertisers. Traditionally IDFA was available by default to app developers and it was used to uniquely identify a device, hence being able to provide personalized ads.

It seems that in iOS 14 the users will now be prompted to allow sharing their IDFA with an app (like in the screenshot below).

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Mediapost Martech launches Quickstart, a product for Romanian businesses that want to initiate a real digital transformation of their business model: creating a modern, "turnkey" digital ecosystem

May 20, 2020 1:41:16 PM / by Adrian Alexandrescu posted in marketingautomation, digitaltransformation

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Automation of marketing and sales operations can be considered the ace up the sleeve for a business that wants to start a real digital transformation.

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