First things first. What is IDFA? IDFA stands for Identifier for Advertisers. Traditionally IDFA was available by default to app developers and it was used to uniquely identify a device, hence being able to provide personalized ads.
It seems that in iOS 14 the users will now be prompted to allow sharing their IDFA with an app (like in the screenshot below).
How good CRMs will help lower the impact of new iOS 14 policies?
Feb 24, 2021 10:31:43 AM / by Adrian Alexandrescu posted in marketing, marketingautomation, digitaltransformation
The future of learning is unlearning - 5 digital practices you need to rethink
May 29, 2020 3:12:39 PM / by Eva Cosa posted in digitaltransformation
Mediapost Martech launches Quickstart, a product for Romanian businesses that want to initiate a real digital transformation of their business model: creating a modern, "turnkey" digital ecosystem
May 20, 2020 1:41:16 PM / by Adrian Alexandrescu posted in marketingautomation, digitaltransformation
Automation of marketing and sales operations can be considered the ace up the sleeve for a business that wants to start a real digital transformation.