Müller România, a European top dairy company, present on the local market since 2008, begins, together with Mediapost Martech, a Romanian company specialized in marketing, sales and customer support automation, the marketing automation journey using HubSpot services, proving one more time the innovative mindset of Müller, the company being the first Romanian company in her category to implement marketing automation with HubSpot.
Over time, Müller has proven to be a trendsetter in the dairy industry - a recent example being the new Müller Vegan and Müller Protein ranges that come to confirm this status. Considering this, starting a digital transformation and automation journey is only a logical extension of a company with a mindset that constantly aims towards the future. In addition, during the last years, companies have had to face many unexpected challenges that proved once again that being adaptable and agile are synonymous with business success and development.
From here the choice was obvious: HubSpot, the #1 CRM platform for growing companies, and Mediapost Martech, the local HubSpot Diamond Partner, with whom the entire automation plan was developed: from the initial consultation, to the actual implementation and post-implementation support. Currently, Müller Romania and Mediapost Martech have started the onboarding process and have successfully completed the initial phase of HubSpot account set-up. The following stages will implement the marketing automation objectives initially established: lead capturing and lead converting, lead engagement and lead nurturing, marketing services personalization.
“We have started this marketing automation journey with the same two core values in mind: customers and quality. Of course we want to offer our customers products with über quality and über taste, but we also want über communication in our relationship with them. The services and expertise offered by HubSpot and Mediapost Martech will help us both retain and expand our existing customer and prospect base." Ramona Zamfir, Marketing Manager Müller Dairy Romania
"It is our privilege to partner with a brand that wants a genuine digital transformation process, a process that can help her double or even triple its KPIs and significantly reduce time and cost resources. Our team is here to help Müller throughout the entire onboarding process, offering the necessary expertise to successfully complete all stages." Cătălin Vlad, HubSpot Mediapost Martech Specialist