Conversion Rate Statistics You Need to Know

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Visitors who come via email are the most likely to convert on forms, while those who reach via search ads are the least likely. (Unbounce, 2021)

Only 17% of marketers implement A/B testing on landing pages to enhance conversion rates. (HubSpot, 2020) 

3.5% of mobile eCommerce website visits result in a purchase, compared to 3.9% on desktop. (Statista, 2021)

With a 15% conversion rate in 2020, email collection forms were the most successful at converting viewers. (HubSpot State of Marketing Report, 2021)

Media and entertainment have the greatest form-fill conversion rates on landing pages. Catering & Restaurants have the greatest click-through conversion rate on landing pages. (Unbounce, 2021)

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