Conversion Rate Statistics You Need to Know


Visitors who come via email are the most likely to convert on forms, while those who reach via search ads are the least likely. (Unbounce, 2021)

Only 17% of marketers implement A/B testing on landing pages to enhance conversion rates. (HubSpot, 2020) 

3.5% of mobile eCommerce website visits result in a purchase, compared to 3.9% on desktop. (Statista, 2021)

With a 15% conversion rate in 2020, email collection forms were the most successful at converting viewers. (HubSpot State of Marketing Report, 2021)

Media and entertainment have the greatest form-fill conversion rates on landing pages. Catering & Restaurants have the greatest click-through conversion rate on landing pages. (Unbounce, 2021)

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