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Catalin Vlad

Email marketing specialist - Mediapost Martech
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What is direct marketing for?

Nov 11, 2019 8:09:08 PM / by Catalin Vlad posted in Email, marketing

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Historically invented to support the dynamics of mail order, direct marketing has since proven to be effective for any type of product or service. In the service of transactional marketing, web-to-store for example, as  relational marketing  , through the sending of an annual catalog, direct marketing includes the selection of the recipient file, the realization of the support and the sending the message online or by mail. Driven by springs that we think we know well, direct marketing can still surprise us. Well thought out and well executed, the best campaigns manage to move us, to entertain us and to make us act. State of play ...
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Emailing: five tips to avoid the trap of spam

Nov 11, 2019 6:13:02 PM / by Catalin Vlad posted in Insider, spam, Email

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Since the beginnings of the Internet, the sending of emails in mass, without any personalization, is badly considered. ISPs - Internet Service Providers - and e-mail services are continually reviewing their filtering rules to block these massive ad campaigns, which they consider spam. But then, how do you make sure that the reasoned value proposition you want to send to your customers and prospects through an emailing campaign will not end up being too junk? First step, your marketing emails must therefore cross these spam barriers and reach their recipients in the best conditions. This step crossed, there remains a second test, which is at their pleasure. Indeed, it is possible that some of between them consider your messages as unwanted, or even denounce them as spam. Or simply do not give them the consideration they deserve. In either case, you will have lost time and probably a little money. And may have damaged your reputation with email providers. That part of your messages may not be read is inherent to any emailing campaign. But you have the power to reduce the share of those mistakenly treated in spam ... That part of your messages may not be read is inherent to any emailing campaign. But you have the power to reduce the share of those mistakenly treated in spam ... That part of your messages may not be read is inherent to any emailing campaign. But you have the power to reduce the share of those mistakenly treated in spam ...

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